Discover the secret to a healthy website with Technical SEO Audit
Introduction
In the world of the internet, your website is the face of your business. It is the first point of contact that most people will have with your brand, and it can make or break a potential customer’s decision to do business with you. But how do you know if your website is in good health? The answer is simple — a technical SEO audit.
“The technical SEO audit is like a check-up for your website. It’s essential to identify and fix any issues that could be hurting your site’s performance and visibility,” says SEO professional, Thato Mmusi.
What is SEO?
So, what exactly is a technical SEO audit, and what does it involve? A technical SEO audit is a thorough examination of your website’s structure and code to identify any issues that could be affecting its ability to rank well in search engines.
The Audit
The audit will look at things like broken links, slow page load times, missing alt tags, and duplicate content, among other things.
One of the most important things to check during a technical SEO audit is the website’s mobile-friendliness. With the majority of web traffic coming from mobile devices, it’s crucial that your website is optimized for mobile. “A website that is not mobile-friendly can expect to see a decline in traffic and conversions. Google even uses mobile-friendliness as a ranking factor,” warns Thato Mmusi.
Another important aspect to check during a technical SEO audit is the website’s use of structured data. Structured data is a way to mark up your website’s content so that search engines can understand it better. “Using structured data can help your website stand out in search engine results, making it more likely that people will click through to your site,” said Google Search Central Team.
The audit will also check the website’s use of header tags (H1, H2, H3, etc.). Header tags are used to organize the content on your website and make it easier for both users and search engines to understand the structure of your site. “Properly using header tags can improve the readability of your site and make it more SEO-friendly,” said SEO consultant, John Mueller.
Other things that the audit will check include:
- The use of alt tags for images
- The website’s URL structure
- The website’s internal linking structure
- The website’s use of canonical tags
- The website’s XML sitemap
Once the audit is complete, the SEO expert will provide a detailed report of all the issues that have been identified, along with recommendations for how to fix them.
The following is an SEO report of my website Tech Handyman as of date of publishing this article:
In conclusion, an audit can be your best friend, helping you to identify and fix issues that could be hurting your website’s performance, visibility in search engine results and driving more traffic to your site. Website audit can be a daunting task, but with the guidance of an experienced SEO expert, it can be done efficiently.
NEXT: Website Health 101: The Technical SEO Audit Checklist and how to?
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